Jessica Cruz-Abalos
brand + designIdentity, art direction and the parts of a project that decide how it feels. She runs discovery, sets the visual system, and is the one who will tell you honestly when an idea is not working.
Married, 35 years of design between us, one shared calendar.
In the wise words of Paula Abdul, “We come together ’cause opposites attract.” One of us designs it, one of us builds it, and you work with both from the first call to long after launch.
Nelson Abalos Jr.
web + developmentIf it has to actually work, it lands on his desk. Front-end builds, CMS wrangling, apps on both stores — plus the search and answer-engine wizardry that makes sure the internet can actually find all of it.
We happily serve women- and minority-owned businesses and creatives in tech.
01
Senior work, always
The two people who pitch you are the two who do the work. Nothing gets handed down after kickoff.
02
Plain answers
Fixed scope, written price, honest timeline. If we are the wrong fit we say so on the first call.
03
In it for the long run
Launch is the middle of the project, not the end. Most of our clients stay on with us afterwards.
receipts
- 2026 Muse Creative Awards
- Gold
- 2026 Muse Creative Awards
- combined design experience
- 35 yrs
- combined design experience
- projects shipped since 2016
- 80+
- projects shipped since 2016
- apps live on both stores
- iOS + Android
- apps live on both stores
off the clock
(socially introverted, mostly)
